SEO link building is the most crucial part of marketing your brand online. It not only helps bring quality traffic & leads but also enhances domain authority (DA) and improves organic reach as well. Due to its immaculate potential, every marketer on the web must leverage it to the fullest.
One of the holistic ways of building links is by providing users relevant information they need. But engaging in malicious practices for the sake of generating backlinks will hit you hard. Search engines like Google and Bing don’t promote such ways and might give a penalty or worse, even block your website for it.
As 2020 has ended, let’s delve deep into SEO strategy for 2021. Let’s find out what are the authentic & proven ways of SEO link building to generate a pool of backlinks. But first what is link building?
What is Link Building?
I’m sure that most of you reading this know the answer but to quickly sum it up, link building is an off-page SEO tactic used for improving website ranking in SERPs.
On-page SEO determines what you’ll rank for and off-page SEO determines how high you will rank.
SEO Link Building for Beginners
For beginners, it’s important to get started on the right foot. And for that, let’s see what SEO strategy 2021 you must follow.
Help a Reporter
Help a Reporter is one of the best SEO tools that connects journalists with sources having expertise in a particular subject. It is a tough nut to crack at the start but not impossible. And once you get the hang of it, you’ll generate high-quality relevant backlinks. Go register yourself and get started with the link building by helping journalists.
Social Media Backlinks
As a beginner, it’s hard to generate backlinks from high DA websites. And that’s where social media comes into play. Presence on social media channels helps businesses and start-ups establish themselves as a brand.
The best part of the social media backlinks is that they are absolutely free and easy to generate. The popular social media channels that you can leverage include YouTube, Facebook, LinkedIn, Twitter, Pinterest, Reddit, Quora, etc. with DA ranging from 90 to 100.
SEO Link Building by Directory Submissions
This may take some effort and time of yours. Crawl through the web to find some quality directories where you can submit your website and generate backlinks. Also, you can submit a website on general company directories. But keep in mind that you must submit the website to highly relevant directories otherwise all your efforts will go in vain.
Link Building Through Bookmarking
In addition to the directory submission, Bookmarking is an outdated and spammy technique. However, the right execution ensures that you get high-quality do-follow backlinks. Tumblr, Digg, Slashdot, and others with DA above 85 are some of the most effective bookmarking sites.
Here, you also must keep in mind that to build links only on relevant and high DA website.
Claim Links from 404 or Broken Pages
Using SEO tools like SEMrush, Ahrefs, and others find broken pages on the internet. Internet is filled with many of them. Reach out to them with a personalized email. Add some value for them before asking if they can replace the broken link with yours. The chances of being successful are very slim here.
Buy an Expired or Expiring Domains
The last resort for a beginner is to buy an expired or domain that’s just going to expire. This way you don’t have to beg for backlinks. But before you do so, thoroughly investigate the domain through SEO tools. Check for backlink background, DA, index number, spam score, reputation, domain age, etc. before making a purchase.
SEO Link Building for Medium & Advanced Marketer
Link building strategies for medium or advanced level marketer vary from beginners.
Link Building through Testimonials
This is a very powerful tactic to generate backlinks of high-quality. Write descriptive testimonials or case studies sharing your experience & offerings as well. Now, reach out via email to the best contacts and pitch them your testimonials. The cherry on top will be a video testimonial. This will help generate high-quality backlinks.
Through guest posting, you can generate backlinks from high DA websites like Forbes & entrepreneurs. Guest posting is the most potent type of link building that helps to build a huge brand presence, drive tons of traffic, increase social media followers, etc. The only thing you have to do is to find websites that accept guest posts and give do-follow links.
Sponsor Events & Webinars
If you have enough budget, you can either host or sponsor events like conferences, webinars, etc. Since you are the sponsor, event companies, participating websites, media, and others will give priority to your branding. They’ll summarize your business and what you do and link back to your website.
Build a Useful Tool
Not everyone can do it but those who do get tons of backlinks and some of them are high-quality ones. To leverage the potential of this, you must be at a level to make an investment in building a product or tool and market it too. It’ll be a one-time investment but once done, be ready to get tons of backlinks that increase website valuation & ultimately bolsters your revenue.
Offer Free Courses
Another great way of SEO link building is to create free video or audio courses. ‘Tis a long-term SEO strategy you must implement in 2021. But to implement it successfully, you must create quality content that adds value for the participants. Also, it requires a one-time investment, but if executed successfully, it has the potential to build millions of backlinks for so many years to come. Another benefit of this SEO link building strategy 2021 is that you don’t have to beg for links or run a backlink SEO campaigns because it is purely organic.
In a nutshell, here we have put together some of the best ways for backlink SEO strategy 2021. These 10+ proven hacks describe the most practical steps for beginners as well as for medium or advanced level marketers. Few ways require you to have access to SEO tools which will help you get a better understanding of your SEO link building campaigns. Using such SEO strategies, anyone can plan out their SEO link building campaigns effectively.